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B2B Marketing Campaign Manager

Moovila is the world’s smartest work and project management platform. We are leading the way into the future of autonomous work management by bridging the gap between humans, machines and materials to help every team find their critical path to success. Moovila augments the skills of project managers in the complex process of overseeing work and projects by surfacing the most efficient allocation of resources, automatically organizing, prioritizing and scheduling tasks, and monitoring performance across our customers' portfolios of work.

 

The B2B Marketing Campaign Manager will have responsibility for the ongoing planning and execution of all marketing campaigns. The ideal candidate will bring creativity and tenacity to their work, relying on past successes to help guide the go-to-market efforts of the company. They will have the ability to distill complex concepts into consumable messaging, bring best practices with them, and reliably follow through on commitments.   

Responsibilities:

  • Plan and execute B2B Demand Generation through the development of integrated, multi-channel campaigns, including:

    • High Touch Campaigns (direct mail)

    • Digital Marketing Campaigns (email, digital advertising, social media)

    • Webinars

    • Conferences/Events

    • Lunch and Learns/Regional Meetings

    • SEO/SEM

  • Work closely with Creative Team to align and optimize messaging to target audiences

  • Work closely with the Sales Team to support Account Based Marketing programs

  • Manage Marketing vendors

  • Implement and measure A/B conversion tests

  • Measure, analyze and report on the performance of all campaigns

 

 

Qualifications:

  • BS/MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of marketing tools (e.g., Google Analytics, Google, CRM, Marketing Automation)

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Why you should work for Moovila

 Moovila is a first mover in automating complex and non-routine work. This provides us with great market opportunity, but also with unique challenges, not least of which includes market priming and education.

 

So, if you’re the type of person that embraces challenge, likes to stand apart from the crowd, and has the confidence to make decisions in the face of ambiguity, then you’ll be a great fit for Moovila. This is the ideal environment for someone who’s ready to put in the effort to make their mark and be a part of once-in-a-career opportunity.

 

Moovila is for the committed, but it’s not all about work. At Moovila we care about each other and we operate as a team. Our policy is family first, no questions asked. Meaning that you never have to feel guilty about participating in your family life. We treat everyone with respect and expect that of our employees. Our expectation of commitment goes both ways which is why our benefits include unlimited PTO, medical benefits, 401k participation, catered meals & snacks, team events & happy hours, and in-office yoga classes.