VP Marketing 

We are looking for an experienced Vice President of Marketing to design, implement, and monitor effective marketing strategies that align with our business goals and generate qualified leads.This role will align our products, packaging, and value messaging to articulate the value of our apps (understanding technology and experience with apps as a user are essential). Qualified applicants come from an MQL quota-carrying environment where you understand your role is a revenue-generating department with objective deliverables and measured results. 

 

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns, digital marketing, influencer marketing and customer journey techniques. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional, think outside the box, and be willing to take measurable chances for success!  

 

This is the most exciting time to join at our growth trajectory! Your work will make an Impact on a daily basis. Moovila is a first-mover in automating complex and non-routine work. This provides us with great market opportunity but also with unique challenges, which includes market priming and education. If you’re the type of person that embraces challenge, likes to stand apart from the crowd, and has the confidence to make decisions in the face of ambiguity, then you’ll be a great fit for Moovila. This is the ideal environment for someone who’s ready to put in the effort to make their mark and be a part of once-in-a-career opportunity. 

 

 

Responsibilities:  

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• Work closely with Sales to align around strategy and go-to-market plan 

• Implement data-driven decision making for the whole team 

• Carry a monthly MQL quota, responsible for 100% YoY growth (minimum bar) 

• Tell the story of us, of our apps, why people use them, and differentiate our offerings 

• Develop and implement a cohesive marketing plan to increase brand awareness 

• Design, monitor, and analyze all marketing campaigns to generate consistent qualified leads for sales 

• Run your team like a project manager: Prioritize marketing projects and allocate resources accordingly 

• Prepare regular reports and presentations on marketing metrics for the CEO 

• Report weekly metrics on the executive team meeting 

• Conduct market analysis to identify challenges and opportunities for growth 

• Provide guidance and ideas to organize effective online and in-person marketing events 

• Design and manage the Marketing budget  

• Forecast hiring needs for the Marketing department 

• Participate in the planning of the company’s objectives 

• Track competitors’ activities 

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Qualifications: 

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• Proven work experience as a VP of Marketing, Marketing Director, or other senior Marketing role 

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

• Up-to-date with the latest trends and best practices in online marketing and measurement 

• Solid knowledge of SEO/SEM, web analytics and digital campaigns 

• Experience with Google Analytics, Hubspot, social platforms, and marketing tools and techniques 

• Strong leadership and excellent communications skills 

• Strong analytical and project management skills 

• Strategic mindset, with ability to make difficult decisions 

• BS degree in Marketing, Communications, or relevant field 

• Work/Project Management industry experience a huge plus 

 

 

Come join our phenomenal team! 

  

Send your resume to careers@moovila.com, and we’ll be in touch shortly regarding next steps if there looks to be a good fit