Building client trust starts with how you communicate. Whether you’re explaining a project delay, onboarding a new customer, or keeping them informed throughout delivery, every interaction shapes their confidence in you. Too often, MSPs underestimate the power of transparency, planning, and follow-through. As Dan Keltner of Intrust IT puts it, “Part of the trust relationship you’re building is being able to say, here’s what’s going on.”

As MSPs grow, projects outpace spreadsheets and sticky notes fast. But that doesn’t always mean it’s time to hire a pricey Project Manager. A Project Coordinator—focused on tasks, timelines, and templates—can often handle the load. With the right processes and tools in place, they’ll keep projects on track and budgets intact until you truly need a PM.

Parker Sox, VP of Product at Moovila, is the crucial link between customer needs and the engineering team’s to-do list. He makes sure that the features the team works on align with what customers want and need. For Parker, every day is different, but the goal is always the same: Get the right work done well. 

Moovila hit the road to Nashville for ChannelCon 2025, hosted by the Global Technology Industry Association (GTIA). From peer-led panels on AI-driven project management to building next-gen workforces, to networking with MSP leaders and media, the Moo Crew soaked up insights and shared our own. Here’s a day-by-day look at the highlights, from panels and booths to honky-tonk nights and giving back.

Moovila’s Robotic Project Assessment Index (RPAX) is an AI-powered early warning system for projects. Monitoring 25+ risk factors in real time, RPAX scores each project to show its true health and flag issues before they derail timelines or budgets. Paired with Carmen, Moovila’s AI project coach, it not only detects risks but guides teams step-by-step to resolve them — keeping portfolios on track and stress-free.

We asked one of our customers, Matt Clark, VP of Operations at CNWR, to give you a behind-the-scenes look at how our onboarding team helped his MSP project team get a handle on projects.